Microsoft word - pharmaceutical.doc

2000 Saint James Avenue • Orlando, FL 33611 [email protected] (805) 555-1212
Marketing Strategy Product Management Pharmaceutical Industry
Highly accomplished, results-driven professional with track record successfully igniting sales and boosting market share within the Pharmaceutical Industry. Expertise in marketing, sales, and product management. Oversee entire product lines and develop comprehensive marketing strategies and initiatives. Excellent communication, interpersonal, and presentation talents to cultivate high-level client and partner associations and conduct dynamic product presentations through individual and group demonstrations and events. Plan and conduct innovative national marketing strategies, and negotiate and manage contracts and arrangements with vendors and distributors. Consistently focused on bottom-line success. CORE COMPETENCIES
District Sales Manager, 2003-2004
Serve in leadership role for this leading pharmaceutical manufacturer with more than $1B in annual revenues.
Developed and executed sales plans and presentations to promote 4 major pharmaceutical brands, Phenytek, Kristalose, Amnesteem and Mentax, in assigned territory. Identified potential growth areas and opened new accounts. Prepared and presented monthly reports of sales and activities. Cultivated and maintained relationships with pharmacists, doctors, other medical practitioners to maintain territory and promote product. Attended and participated in sales meetings, product seminars and trade shows. Key Achievements:
Successfully boosted Phenytek market share by 3%. Enhanced market share of Kristalose by 400+ prescriptions. Maintained steady sales growth of Amnesteem at 40%. Qualified for Representative of the Quarter and President’s Club. VITACOM, INC. – West Palm Beach, FL
Marketing/Merchandising Representative, 1999-2000
Provided expertise in marketing and merchandising for this established marketer and distributor of effervescent
vitamins and minerals.

Conducted strategic business planning and promotional advertising for import product line. Established and cultivated relationships with store managers, pharmacists and staff, educating on the benefits of company products. Orchestrated and coordinated exhibits and product sampling demonstrations at large gatherings, including health fairs and sporting events. Key Achievements:
Surpassed quarterly sales goal by 10%. Increased account base to 4000 retail drugstore chains. THOMAS MITCHELL Page 2

Sales & Marketing Director, 1997-1999
Served in progressive sales and marketing positions for this pharmaceutical company specializing in medications
for the treatment of Parkinson’s disease and other neurological disorders.

Coordinated with National Sales Manager on the development and implementation of a strategic marketing plan, and formulated annual sales projections. Orchestrated, oversaw and represented company at all promotional events, including trade shows and physicians’ conferences. Negotiated and managed contractual arrangements with distributors, providing product distribution arrangements and establishing distribution networks and strategies. Provided budget management oversight, coordinating sales agents’ activities accordingly. Key Achievements:
Triggered $75M increase in revenue in less than one year.
Promoted to Director within 2 years of hire.
Maintained 38% branded market share despite overwhelming generic substitution.
Sales & Marketing Associate/Assistant to Sales & Marketing Director, 1996-1997
Assisted with sales and marketing operations. Negotiated new contracts with pharmacies, wholesalers and managed
care organizations. Participated in the development of company web site, providing web content and specifications
for layout and navigation.
Key Achievements:
Provided significant content for and direction of company’s web site, including coordination of site layout Reduced company costs by replacing outsourced sample distribution system with in-house program. Product Development, Laboratory Technician, 1995-1996
Developed company product, engaging with experiments in tablet/capsule formulation. Maintained laboratory
inventory and ordered supplies.
Additional Sales experience includes Merchandising Manager and Sales Associate with JC Penney Co. ADDITIONAL EXPERIENCE
President, 2004-Present
Assistant Baseball Coach, 2001-2002

Substitute Teacher, 2001-2002
Teacher & Softball Coach, 1994-1995
Master of Business Administration (MBA) • University of Tampa – Tampa, FL
Bachelor of Science in Marketing • Wesleyan College – Buckhannon, WV


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