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Neustar Information Services | Solution Sheet
Neustar® AdAdvisor®
Audiences for Agencies
Disruptive Innovation
How to GEt StArtED
AdAdvisor provides audience insights that increase online advertising relevancy It’s as simple as requesting AdAdvisor through the power of verified offline consumer data. AdAdvisor not only enables accurate targeting based on ZIP, age and gender but also unlocks thousands of household behaviors, attributes and lifestyles.
In contrast to traditional behavioral targeting data providers – where a behavioral “segment” represents a single behavior based on a recent observation – our offline data-attribution platform makes thousands of insightful behaviors available based on information email us at: [email protected].
Essential Elements
AdAdvisor is driven on consumer data based on household level attributes, lifestyles
and interests, and product preferences derived from the Neustar® ElementOne®
Analytics platform. From this data the AdAdvisor Elements were established, enabling
partners and clients to find new prospects and precisely target desired audiences.
AdAdvisor Elements represent a group of homogenous households linked to offline attributes, behaviors, custom profiles and demographics. Each individual element number indicates the likelihood of a household to exhibit a specific attribute or behavior, so you can find the online audience that is most likely to respond to your campaign.
Customizing the AdAdvisor Experience
An Audience Group is a collection of individual Elements that are grouped together to represent a subset of the US population that has an affinity to a particular brand, product or service. The selection is based on the likelihood of that Element to satisfy the target audience defined by the Audience Group. In an effort to help simplify the selection process for our clients and partners, the AdAdvisor Library was created and is consistently updated. The AdAdvisor Library is a collection of hundreds of Audience Groups, visually represented in a standard PDF template.
The AdAdvisor Library categorizes the Audience Group reports into high level categories and sub-categories. In this portal, clients can search for general products (for example: automobiles) or specific brand affinity (for example: Chrysler), dependent on the audience they want to reach.
www.neustaradadvisor.biz
Neustar Information Services | Solution Sheet
Sample AdAdvisor® Audience Groups
Category
Sub-Category
Example Audience Groups
Arts & Entertainment
Automotive
CPG - Beauty Products
CPG - Healthcare Products Cough Remedies
Over the Counter Medication – Child Cough Over the Counter Medication – Cold/Allergy CPG - Household Products Air Freshener Sprays
Demographics
Education
Highest Level of Education for Head of Household College Graduate Food & Drink
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Sample AdAdvisor® Audience Groups
Category
Sub-Category
Example Audience Groups
Hobbies & Interests
Life Events
Personal Finance
Presence of Children
Shopping
Style & Fashion
technology & Computing
For More Information
Online www.neustaradadvisor.biz
About Neustar
Neustar, Inc., (NYSE: NSr) is a trusted, neutral provider
of real-time information and analysis to the Internet,
telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification,
and evaluation to help its customers promote and protect their
businesses. More information is available at www.neustar.biz.
21575 Ridgetop Circle, Sterling, VA 20166 / +1 571 434 5400 / www.neustar.biz 2012 Neustar, Inc. All rights reserved.
V1-10/12/2012

Source: http://www.neustar.biz/information/docs/pdfs/solutionsheets/adadvisor_audiencesforagencies.pdf