Microsoft word - wine factsheet 14 feb 08.doc

Discover Australia
9-13 June 2008
RDV and Austrade invite wineries and food
Costs and Services
companies to take part in ‘Discover Australia’,
which is designed to determine prospects for
The total cost is A$3990 (with RDV subsidy,
food and wine products in the Canadian market.
subject to approval, the cost will be $1800 for
‘Discover Australia’ will attract the interest of agents in the alcoholic beverages category as well as food brokers, importers, distributors, restaurateurs and • Canada wants quality products with a clear point of differentiation and uniqueness in the Canadian ‘Discover Australia’ will take place in the following cites: market – particularly in the specialty /gourmet, Opportunities also exist at mainstream retail channels for suppliers of sufficient volumes and Program Concept
competitive pricing that can also support promotional plans toward sustained brand or From past experience, greatest success comes from in- person participation at the events, to present your own products, get first hand experience of the Canadian food and beverage market and receive face-to-face feedback from the agents, importers and distributors who attend. Canadians are drinking more wine than ever before - wine market growth surpasses that of Key Deliverables
• Selection of appropriate venues for the three events • Australian wines continue to capture consumer • Coordination of event logistics (ie room set up, and trade interest – Canada is Australia’s third • Contact with a target audience of wine agents looking to augment their existing portfolios, food • Opportunities exist for Australian wine producers brokers, importers, distributors and retailers as well as key wine and food industry influencers and media so as to provide participants with trade feedback on • An event brochure for attendees with a description • Boutique Australian wines with awards and high ratings/reviews by notable wine critics are favourably received by the Liquor Boards of • One-on-one meetings with agents/importers • Visits to selected retail outlets in Vancouver, Toronto Next Steps
Space is limited and support will only be given to Participation Details
wineries and food suppliers who intend to visit in person. Selections will be made by 7 March 2008 Companies will be required to ship product samples and and companies will be advised of their selection and brochures, provide price lists and a one-page bullet point next steps. handout of product benefits. All companies will bear the cost of shipping product samples and literature to the Deadline
Austrade office(s) and each tasting venue as needed. Samples will not be returned unless prior arrangements Reply by 27th February 2008 to Yasmin Power, are made with Austrade for return at the cost of the RDV at [email protected] or phone participant. Instructions on shipping of wines will be sent her on 03 9651 9833 to express your interest.

Source: http://www.plentyfoodgroup.com.au/info/2008-03-disc-aust.pdf